Bay Area · 8 grocers · Niche🌡️ heat 66 · WARM
the tapenade aisle
Bay Area's tapenade aisle is a niche shelf with only a handful of brands: 13 products from 4 brands across 8 grocers. Store brands hold 8%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 63/100).
13
products
4
brands
$11.35
avg price
$0.95-$2.24 /oz
typical range
More in Spreads
Who owns the shelf
brands by share of the tapenade shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the tapenade products in the most Bay Area grocers · widest distribution first.
Divina Organic Olive Bruschetta
$5.295 grocers
Divina Organic Kalamata Olive Spread
$7.392 grocers
no image
Luke's Tapenade
$8.791 grocer
Sutter Buttes Farmhouse Tapenade
$10.691 grocer
The Epicurean Trader Roasted Red Pepper Artichoke Tapenade
$12.991 grocer
McEvoy Ranch Black Olive Tapenade
$16.491 grocer
McEvoy Ranch Tapenade Gift Pack
$27.491 grocer