Bay Area · 14 grocers · Leader-led🌡️ heat 66 · WARM
the fruit butters aisle
Bay Area's fruit butters aisle is a competitive shelf with clear leaders: 27 products from 11 brands across 14 grocers. good good spreads owns the most shelf · 17% of SKUs, ahead of hurley farms. The shelf leans organic · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 81/100).
27
products
11
brands
$11.51
avg price
$0.55-$1.40 /oz
typical range
More in Spreads
Who owns the shelf
brands by share of the fruit butters shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
46
medBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
29
lowTop-brand grip
how much a few brands dominate
81
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the fruit butters products in the most Bay Area grocers · widest distribution first.
Eden Foods Apple Butter Spread, Organic
$9.8912 grocers
Langer Farms Beyond Butter, Pure Unsweetened Apple Butter
$6.992 grocers
Smucker's Fruit Butter
$3.391 grocer
Good Good Spreads Apple Butter
$5.991 grocer
no image
Mvm Apple Butter
$8.591 grocer
Stonewall Kitchen Gingerbread Butter
$8.891 grocer
no image
Lala's Gravenstein Apple Butter
$10.791 grocer
no image
Lalas Pumpkin Butter
$10.791 grocer
Full Belly Farm Quince Butter
$11.091 grocer
no image
Gizdich Ranch Apple Butter
$11.791 grocer
