San Francisco · 3 grocers · Greenfield
the hazelnut spread aisle
San Francisco's hazelnut spread aisle is a competitive shelf with clear leaders: 11 products from 5 brands across 3 grocers. bonne maman owns the most shelf — 27% of SKUs, ahead of nocciolata. The shelf leans gluten-free — 36% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).
11
products
5
brands
$11.97
avg price
$8.89–$18.26
typical range
More in Spreads
Who owns the shelf
brands by share of the hazelnut spread shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
36%
Organic
27%
Heart Health
9%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.