Which hazelnut spread brand owns the most shelf in Bay Area?

nutella, with 52% of the shelf across 20 brands total.

How is the hazelnut spread shelf positioned in Bay Area?

4% of products lead with "Gluten-Free", followed by Organic (3%). Store brands hold 1% of the shelf.

Is there whitespace for a new hazelnut spread brand in Bay Area?

Contested · opportunity scores 76/100 across 20 brands and 21 grocers.

aislewho wins the shelf

Scanning the aisle…

all categories›Spreads›Hazelnut Spread

Bay Area · 21 grocers · Contested🌡️ heat 66 · WARM

the hazelnut spread aisle

Bay Area's hazelnut spread aisle is a fragmented shelf spread across many brands: 99 products from 20 brands across 21 grocers. nutella owns the most shelf · 52% of SKUs, ahead of nocciolata. Store brands hold 1%. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 76/100).

products

brands

$10.84

avg price

$0.57-$2.01 /oz

typical range

More in Spreads

Jams and Jellies · 220 Fruit Spreads · 192 Fruit Preserves · 123 Butter Spreads · 51 Marmalades · 50 Pates and Meat Spreads · 32 Non-Butter Oil Spreads · 30 Fruit Butters · 14 Spread Combinations · 12 Fresh Tapenade · 10 Tapenade · 7 Dairy Spreads

Who owns the shelf

brands by share of the hazelnut spread shelf.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)1 omitted (no image)

All stores combined.

Market structure

high

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 1% · scores 0-100.

Top products

the hazelnut spread products in the most Bay Area grocers · widest distribution first.

Nutella Hazelnut Spread with Cocoa, Breakfast Favorite, 13 oz Jar

$5.9911 grocers

Nocciolata Hazelnut Cocoa Spread, Organic, Gluten Free, Extra Creamy

$8.3911 grocers

Nocciolata Spread, with Cocoa, Dairy Free, Organic, Extra Creamy, Hazelnut

$5.9910 grocers

Justin's Chocolate Hazelnut Almond Butter, 16 OZ

$13.997 grocers

Nutella & Go Hazelnut Spread with Breadsticks, On-the-Go Snack Cups, Snack Packs, 1.8 oz

$2.996 grocers

Rigoni di Asiago Organic Nocciolata Bianca Hazelnut Spread

$8.295 grocers

Artisana Hazelnut Cacao Spread

$11.095 grocers

World Market Bonne Maman Hazelnut Chocolate Spread

$5.794 grocers

Bonne Maman Hazelnut Chocolate Spread

$7.494 grocers

Nutella Hazelnut Spread with Cocoa, Creamy Hazelnut Spread, Breakfast Favorite, 26.5 oz Jar

$12.894 grocers

how we measure.prices & assortment are collected from public storefronts of Bay Area grocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. category-structure scores come from brand shares. figures update as we re-measure. full methodology →

More aisles

Jams and Jellies Fruit Spreads Fruit Preserves Butter Spreads Marmalades Pates and Meat Spreads Non-Butter Oil Spreads Fruit Butters Spread Combinations Fresh Tapenade