Scanning the aisle…
Bay Area's spread combinations aisle is a fragmented shelf spread across many brands: 21 products from 11 brands across 12 grocers. cocomo peanut butter owns the most shelf · 33% of SKUs, ahead of fit butters. The shelf leans heart health · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
brands by share of the spread combinations shelf.
store-brand share: 0% · scores 0-100.
the spread combinations products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.