the pates and meat spreads aisle
Bay Area's pates and meat spreads aisle is a competitive shelf with clear leaders: 85 products from 12 brands across 18 grocers. alexian owns the most shelf · 39% of SKUs, ahead of fabrique délices. Store brands hold 1%. The shelf leans minimally processed · 4% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
More in Spreads
Who owns the shelf
brands by share of the pates and meat spreads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the pates and meat spreads products in the most Bay Area grocers · widest distribution first.
