Bay Area · 22 grocers · Leader-led🌡️ heat 66 · WARM
the fruit preserves aisle
Bay Area's fruit preserves aisle is a competitive shelf with clear leaders: 340 products from 36 brands across 22 grocers. bonne maman owns the most shelf · 63% of SKUs, ahead of smucker's. Store brands hold 5%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
340
products
36
brands
$8.76
avg price
$0.43-$1.33 /oz
typical range
More in Spreads
Who owns the shelf
brands by share of the fruit preserves shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)10 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
86
highBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the fruit preserves products in the most Bay Area grocers · widest distribution first.
Bonne Maman Strawberry Preserves
$7.1917 grocers
Bonne Maman Raspberry Preserves
$7.1916 grocers
Bonne Maman Apricot Preserves
$7.1915 grocers
Bonne Maman Wild Blueberry Preserves
$7.1915 grocers
Bonne Maman Blackberry Preserves
$7.1913 grocers
Bonne Maman Four Fruits Preserves
$7.1913 grocers
Bonne Maman Cherry Preserves
$7.1912 grocers
Bonne Maman Mixed Berries Preserves
$7.1912 grocers
Bonne Maman Peach Preserves
$7.1912 grocers
Bonne Maman Fig Preserves
$7.1911 grocers
