San Francisco · 3 grocers · Niche
the fruit preserves aisle
San Francisco's fruit preserves aisle is a niche shelf with only a handful of brands: 37 products from 3 brands across 3 grocers. bonne maman owns the most shelf — 84% of SKUs, ahead of cadia. The shelf leans organic — 8% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 64/100).
37
products
3
brands
$8.31
avg price
$5.29–$9.99
typical range
More in Spreads
Who owns the shelf
brands by share of the fruit preserves shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
8%
Vegan
5%
Dairy-Free
3%
Gluten-Free
3%
Plant-Based
3%
Seed-Oil-Free
3%
Market structure
15
lowBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
72
highTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.