Bay Area · 9 grocers · Greenfield🌡️ heat 66 · WARM
the fresh tapenade aisle
Bay Area's fresh tapenade aisle is a fragmented shelf spread across many brands: 17 products from 8 brands across 9 grocers. dinamite owns the most shelf · 57% of SKUs, ahead of sutter buttes olive oil co tapenade. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
17
products
8
brands
$11.01
avg price
$0.92-$2.63 /oz
typical range
More in Spreads
Who owns the shelf
brands by share of the fresh tapenade shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the fresh tapenade products in the most Bay Area grocers · widest distribution first.
Mt Vikos Kalamata Olive Spread
$6.995 grocers
Dinamite Spicy Tapenade
$11.094 grocers
Jocelyn & Co Olive Tapenade
$5.491 grocer
Sutter Buttes Olive Oil Co Olive And Parmesan
$10.691 grocer
Sutter Buttes Olive Oil Co Tapenade Fig And Olive
$10.691 grocer
Mollie's Own Mixed Olive Tapenade
$11.091 grocer
MCEVOY RANCH Olive & Roasted Red Pepper Tapenade
$11.091 grocer
ELKI Green Olive Tapenade And Dip
$11.791 grocer
ELKI Black Olive Tapenade And Dip
$12.891 grocer
McEvoy Ranch Green Olive Tapenade
$16.491 grocer