the fruit spreads aisle
Bay Area's fruit spreads aisle is a fragmented shelf spread across many brands: 575 products from 45 brands across 23 grocers. st. dalfour owns the most shelf · 17% of SKUs, ahead of crofter's organic. Store brands hold 2%. The shelf leans weight management · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
More in Spreads
Who owns the shelf
brands by share of the fruit spreads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the fruit spreads products in the most Bay Area grocers · widest distribution first.
