Bay Area · 16 grocers · Greenfield🌡️ heat 66 · WARM
the non-butter oil spreads aisle
Bay Area's non-butter oil spreads aisle is a fragmented shelf spread across many brands: 116 products from 12 brands across 16 grocers. earth balance owns the most shelf · 34% of SKUs, ahead of miyoko's creamery. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
116
products
12
brands
$8.30
avg price
$0.41-$1.12 /oz
typical range
More in Spreads
Who owns the shelf
brands by share of the non-butter oil spreads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
49
medBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the non-butter oil spreads products in the most Bay Area grocers · widest distribution first.
Miyoko's Creamery Salted European Style Plant Milk Butter
$4.9910 grocers
Earth Balance Plant Butter Original Plant Based Oil Spread
$6.9910 grocers
Earth Balance Organic Butter Spread
$6.9910 grocers
Miyoko's Creamery Organic Oat Milk Butter
$4.998 grocers
Melt Organic Plant Butter
$4.997 grocers
Smart Balance Original Buttery Spread
$6.997 grocers
Miyoko's Creamery Organic European Style Cultured Unsalted Plant Milk Butter
$4.996 grocers
I Can't Believe It's Not Butter NutriRich Original Spread
$5.995 grocers
Melt Organic Cold Pressed Plant Butter, Salted Sticks 8Oz
$3.504 grocers
I Can't Believe It's Not Butter Light Spread
$5.994 grocers
