Reading the shelf…
Frog Hollow Farm is a brand specializing in organic fruit spreads and dried fruits, known for its commitment to quality and sustainability. Their products include a variety of conserves and marmalades made from organic fruits grown on their California farm, as well as a selection of organic dried fruits. The brand emphasizes farm-to-table practices, ensuring their products are made with fresh, organic ingredients directly from their orchards.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Frog Hollow Farm (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Frog Hollow Farm · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Frog Hollow Farm in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Frog Hollow Farm product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Frog Hollow Farm· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Frog Hollow Farm Conserve, Organic, Nectarine & Plum · its most-distributed SKU (7 doors) in Jams And Jellies, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 66% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: bonne maman, smucker's, good good
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Frog Hollow Farmthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Fruit Preserves, Jams and Jellies, Marmalades · +1 more
open here: Fruit Preserves, Marmalades, Other Dried Fruit
open here: Fruit Preserves, Marmalades, Other Dried Fruit
open here: Marmalades, Other Dried Fruit
open here: Fruit Preserves, Marmalades
open here: Fruit Preserves, Jams and Jellies
open = the store meaningfully carries that category (real depth, not a token SKU) and Frog Hollow Farm sells it elsewhere but has no SKU here.