good good
GOOD GOOD offers a range of fruit spreads and chocolate hazelnut spreads designed to provide classic flavors without the added sugar. With options like apple butter, apricot jam, and choco hazel spread, the brand focuses on delivering rich, authentic tastes using natural sweeteners. These products are crafted for those seeking balanced, everyday choices with fewer calories, while still enjoying the indulgence of traditional favorites.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
35 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Good Good (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Good Good · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Good Good in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Good Good lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Good Good · Bay Area
14 storefronts across 9 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Good Good in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Good Good· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Good Good Creamy Peanut Butter · its most-distributed SKU (1 door) in Peanut Butter, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
