Which skin care brand owns the most shelf in San Francisco?

acure, with 19% of the shelf across 12 brands total.

How is the skin care shelf positioned in San Francisco?

4% of products lead with "Gluten-Free". Store brands hold 0% of the shelf.

Is there whitespace for a new skin care brand in San Francisco?

Contested — opportunity scores 63/100 across 12 brands and 3 grocers.

aislewho's winning the shelf

all markets›Skin Care

San Francisco · 3 grocers · Contested

the skin care aisle

San Francisco's skin care aisle is a fragmented shelf spread across many brands: 26 products from 12 brands across 3 grocers. acure owns the most shelf — 19% of SKUs, ahead of elizabethw. The shelf leans gluten-free — 4% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

products

brands

$12.80

avg price

$5.59–$23.53

typical range

Zoom in

this aisle breaks into 9 sub-categories — open one for its own shelf report.

Hand Cream · 4 Facial Exfoliants · 3 Facial Oils · 2 Facial Toner · 2 Facial Wash · 2 Petroleum Jelly · 2 Face & Eye Masks · 2 Facial Moisturizers · 1 Aloe and After Sun Care · 1

Who owns the shelf

brands by share of the skin care shelf.

19% of shelf5 SKUs

19% of shelf5 SKUs

15% of shelf4 SKUs

8% of shelf2 SKUs

8% of shelf2 SKUs

8% of shelf2 SKUs

4% of shelf1 SKU

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)6 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →