Bay Area · 1 grocers · Greenfield
the facial serums aisle
Bay Area's facial serums aisle is a fragmented shelf spread across many brands: 7 products from 6 brands across 1 grocer. kokoa owns the most shelf · 100% of SKUs. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
7
products
6
brands
$26.52
avg price
$16.38-$45.66 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the facial serums shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
31
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the facial serums products in the most Bay Area grocers · widest distribution first.
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Kokoa Natural Deodorant Tins
$13.291 grocer
100% PURE Mushroom Peptides Firming Serum
$22.191 grocer
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Wild Carrot Herbals Botanical Brilliance Bakuchiol Serum
$24.891 grocer
Mad Hippie AHA + BHA Milk Serum
$28.891 grocer
Andalou Naturals Revitalize Serum, Fruit Stem Cell, Age Defying
$31.391 grocer
Alteya Organics Rose Oil + Vitamin C Glow Serum
$31.691 grocer
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100% PURE Rose Hyaluronic Acid Serum
$33.291 grocer