Bay Area · 3 grocers · Greenfield
the facial toner aisle
Bay Area's facial toner aisle is a fragmented shelf spread across many brands: 15 products from 10 brands across 3 grocers. thayers owns the most shelf · 50% of SKUs, ahead of pranarom. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
15
products
10
brands
$18.54
avg price
$1.20-$8.90 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the facial toner shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
43
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the facial toner products in the most Bay Area grocers · widest distribution first.
Thayers Cucumber Facial Toner
$14.392 grocers
Thayers Rose Petal Facial Toner
$14.392 grocers
Harry's Uncle Natural Products Clarifying Vinegar
$6.691 grocer
NOW Toner, Purifying, Vitamin C & Acai Berry
$11.091 grocer
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Shea Brand Organic Rose Witch Hazel Spray
$14.191 grocer
Pranarom Certified Organic Rose Geranium Hydrosol
$15.191 grocer
Andalou Naturals 1000 Roses Biome Balancing Toner
$16.291 grocer
Pranarom Certified Organic Rose Otto Hydrosol
$20.491 grocer
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Alteya Organics Rose Water with 3% AHA
$20.791 grocer
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Wild Carrot Herbal Facial Toner
$20.991 grocer