Bay Area · 3 grocers · Greenfield
the facial oils aisle
Bay Area's facial oils aisle is a fragmented shelf spread across many brands: 30 products from 14 brands across 3 grocers. mothers special blend owns the most shelf · 33% of SKUs, ahead of organic meadow. Verdict: greenfield · wide open · room for a new brand (opportunity 76/100).
30
products
14
brands
$16.95
avg price
$1.65-$56.43 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the facial oils shelf.
How it's positioned
Market structure
54
medBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the facial oils products in the most Bay Area grocers · widest distribution first.
Aura Cacia Skin Care Oil, Organic, Hexane-Free, Castor
$5.792 grocers
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Plantlife Kukui Oil
$4.391 grocer
NOW Apricot Kernel Oil
$5.591 grocer
NOW Jojoba Oil
$5.591 grocer
Aura Cacia Skin Care Oil, Sweet Almond
$7.791 grocer
Desert Essence Jojoba Oil, 100% Pure
$9.091 grocer
NOW Rosehip Seed Oil
$9.991 grocer
Desert Essence Kinder To Skin Tea Tree Oil & Manuka Oil
$12.191 grocer
Cliganic Argan Oil, Skin & Hair, Organic
$13.091 grocer
NOW Rosehip Seed Oil
$13.391 grocer