Bay Area · 3 grocers · Greenfield
the facial exfoliants aisle
Bay Area's facial exfoliants aisle is a competitive shelf with clear leaders: 11 products from 6 brands across 3 grocers. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
11
products
6
brands
$16.41
avg price
$2.62-$12.22 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the facial exfoliants shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the facial exfoliants products in the most Bay Area grocers · widest distribution first.
ACURE Brightening Facial Scrub
$12.892 grocers
Sukin Facial Scrub, Revitalising
$11.091 grocer
Earth Science Apricot Facial Scrub
$16.691 grocer
MyCHELLE Exfoliator & Masks, Fruit Enzyme Scrub, Normal
$17.791 grocer
Wild Carrot Herbals Nettles & Gems Exfoliating Cleanser
$25.991 grocer
DERMA E Resurfacing Pads, Ferulic Acid
$28.391 grocer