Bay Area · 4 grocers · Fragmented
the facial moisturizers aisle
Bay Area's facial moisturizers aisle is a fragmented shelf spread across many brands: 86 products from 42 brands across 4 grocers. dr. hauschka owns the most shelf · 36% of SKUs, ahead of mad hippie. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 67/100).
86
products
42
brands
$30.31
avg price
$4.11-$43.21 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the facial moisturizers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)3 omitted (no image)All stores combined.
Market structure
90
highBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the facial moisturizers products in the most Bay Area grocers · widest distribution first.
Mad Hippie Ultra Rich Barrier Cream
$15.592 grocers
ACURE Brightening Day Cream
$21.792 grocers
Mad Hippie Face Cream, Hydrating with Peptides & Antioxidants
$29.592 grocers
Earth's Care Vegetable Glycerin
$6.991 grocer
Dr. Hauschka Rose Day Cream 5ml
$8.391 grocer
Heritage Store Rosewater & Glycerin
$9.791 grocer
no image
Sea-O-Salt Velvet Moon Facial Balm
$12.291 grocer
Booda Organics Daily Moisturizer
$13.291 grocer
no image
Wise Ways Rose Face Balm
$13.691 grocer
Desert Essence Cream, Moisturizing Ceramide
$16.691 grocer
