Bay Area · 4 grocers · Leader-led
the aloe and after sun care aisle
Bay Area's aloe and after sun care aisle is a competitive shelf with clear leaders: 12 products from 6 brands across 4 grocers. country comfort owns the most shelf · 100% of SKUs. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 73/100).
12
products
6
brands
$9.97
avg price
$0.84-$5.94 /oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the aloe and after sun care shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the aloe and after sun care products in the most Bay Area grocers · widest distribution first.
Lily of the Desert Moisturizer, Soothing, 99% Aloe Vera, Gelly
$6.693 grocers
Lily of the Desert Gelly, 99% Aloe Vera
$11.092 grocers
Lily of the Desert Moisturizer, Soothing, 99% Aloe Vera, Gelly
$5.591 grocer
Country Comfort Herbal Savvy, Comfrey-Aloe Vera
$8.391 grocer
NOW Gel, Aloe Soothing
$9.491 grocer
Alba Botanica Moisturizing After Sun Gel
$9.991 grocer
Badger Aloe Vera Gel
$13.691 grocer
Babo Botanicals After Sun Aloe Vera & Cucumber Soothing Mist
$19.691 grocer