Bay Area · 4 grocers · Fragmented
the facial wash aisle
Bay Area's facial wash aisle is a fragmented shelf spread across many brands: 70 products from 30 brands across 4 grocers. derma e owns the most shelf · 24% of SKUs, ahead of evanhealy. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 75/100).
70
products
30
brands
$18.94
avg price
$1.12-$12.07 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the facial wash shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
81
highBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the facial wash products in the most Bay Area grocers · widest distribution first.
Mad Hippie Cleanser, Cream, Normal to Dry Skin
$17.792 grocers
Mad Hippie Cleanser, Jelly, 11 Actives
$18.892 grocers
Evanhealy Tea Tree Gel Cleanser
$43.292 grocers
no image
Spa Sister Bamboo Charcoal Konjac Sponge
$4.491 grocer
Dead Sea Warehouse Amazing Minerals COMBO Facial Care Bar
$9.291 grocer
NutriBiotic NonSoap Skin Cleanser, Original
$9.491 grocer
Burt's Bees Deep Cleansing Cream with Soap Bark and Chamomile, 98.2% Natural Origin
$9.891 grocer
Desert Essence Thoroughly Clean Deep Pore Cleanser
$9.991 grocer
Sukin Facial Cleanser, Foaming, Signature
$11.091 grocer
Desert Essence Facial Cleansing Pads, Tea Tree Oil
$11.391 grocer
