Bay Area · 4 grocers · Contested
the hand cream aisle
Bay Area's hand cream aisle is a fragmented shelf spread across many brands: 30 products from 15 brands across 4 grocers. elizabethw owns the most shelf · 63% of SKUs, ahead of trilogy. Verdict: contested · real competition, no single winner (opportunity 67/100).
30
products
15
brands
$14.66
avg price
$3.22-$13.82 /fl oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the hand cream shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
57
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hand cream products in the most Bay Area grocers · widest distribution first.
Andalou Naturals Hand Cream, Shea Butter + Cocoa Butter, Lavender
$10.892 grocers
ShiKai Hand Cream, Fragrance-Free
$11.692 grocers
DERMA E Hand Cream, Therapeutic Moisture Shea, Vitamin E, Lavender & Neroli
$8.391 grocer
EO Jasmine Verbena Hand Cream
$8.891 grocer
EO Hand Cream French Lavender
$8.891 grocer
EO Simply Unscented Hand Cream
$8.891 grocer
EO Hand Cream, Orange Blossom Vanilla, Uplifting
$8.891 grocer
The Seaweed Bath Co. Collagen Hand Cream, Rosemary Mint
$10.891 grocer
Andalou Naturals Hand Cream, Shea Butter + Sea Buckthorn, Clementine
$10.891 grocer
Badger Balm for Hardworking Hands
$11.391 grocer