Bay Area · 4 grocers · Leader-led
the face & eye masks aisle
Bay Area's face & eye masks aisle is a competitive shelf with clear leaders: 17 products from 7 brands across 4 grocers. esw beauty owns the most shelf · 67% of SKUs, ahead of lemon lavender. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
17
products
7
brands
$13.41
avg price
$4.33-$36.70 /oz
typical range
More in Skin Care
Who owns the shelf
brands by share of the face & eye masks shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the face & eye masks products in the most Bay Area grocers · widest distribution first.
Andalou Naturals Facial Mask, Hydro Serum, Brighten & Tighten, Instant
$6.492 grocers
Evanhealy French Rose Clay Gentle Exfoliation Mask
$23.892 grocers
Andalou Naturals Hydrate & Refresh Facial Mask
$5.391 grocer
ACURE Radically Rejuvenating Under Eye Hydrogels
$5.691 grocer
Andalou Naturals 1000 Roses Instant Soothe & Smooth Sheet Mask
$6.491 grocer
ESW Beauty Deep Detox, Pore Control, Raw Juice Cleanse Sheet Mask
$7.991 grocer
ESW Beauty The Pink Dream, Moisturizing, Raw Juice Cleanse Sheet Mask
$7.991 grocer
no image
Lemon Lavender Lemon Lavender Hot & Cold Eye Mask
$8.891 grocer
Zion Health Face Mask For Dry Skin
$15.291 grocer
Andalou Naturals Skin Food Mask
$17.491 grocer