Bay Area · 2 grocers · Contested
the flavored beverages aisle
Bay Area's flavored beverages aisle is a fragmented shelf spread across many brands: 16 products from 10 brands across 2 grocers. smirnoff owns the most shelf · 36% of SKUs, ahead of grog!. Verdict: contested · real competition, no single winner (opportunity 65/100).
16
products
10
brands
$16.08
avg price
$2.99-$27.99
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the flavored beverages shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the flavored beverages products in the most Bay Area grocers · widest distribution first.
no image
Takara J-Pop White Peach
$2.991 grocer
Takara White Peach Chu-Hi
$2.991 grocer
no image
Asahi Peach Zeitaku Shibori Chu-Hi
$2.991 grocer
Lagunitas Uncensored Punch, Single 19.2 fl. oz. Can
$3.491 grocer
Crabbie's Ginger Beer, Alcoholic, Original
$3.991 grocer
Smirnoff Ice Orange Cream Pop, 6 pack Bottles, 11.2 fl oz, 4.5% ABV
$15.991 grocer
Smirnoff Ice Strawberry Sunset, 11.2 fl oz, 6 Pack Bottles, 4.5% ABV
$15.991 grocer
Smirnoff Ice Original, 6 pack Bottles, 11.2 fl oz, 4.5% ABV
$15.991 grocer
Jpop Lychee Tokyo Sparkling Cocktail
$17.991 grocer
Grog! Peach/Grape Hard Soda Variety Pack
$19.991 grocer