Bay Area · 2 grocers · Niche
the hard soda aisle
Bay Area's hard soda aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. grog! owns the most shelf · 67% of SKUs, ahead of crabbie's. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 64/100).
3
products
2
brands
$14.66
avg price
$3.99-$19.99
typical range
More in Flavored Beverages
Who owns the shelf
brands by share of the hard soda shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hard soda products in the most Bay Area grocers · widest distribution first.
