the non-dairy milk aisle
Bay Area's non-dairy milk aisle is a competitive shelf with clear leaders: 116 products from 9 brands across 20 grocers. milkadamia owns the most shelf · 45% of SKUs, ahead of dream. The shelf leans heart health · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
Zoom in
this aisle breaks into 3 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the non-dairy milk shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the non-dairy milk products in the most Bay Area grocers · widest distribution first.
