the cat food aisle
Bay Area's cat food aisle is a fragmented shelf spread across many brands: 1,117 products from 73 brands across 20 grocers. fancy feast owns the most shelf · 27% of SKUs, ahead of wellness. Store brands hold 1%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cat food shelf.
How this category segments
the ways the cat food shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = food form (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the cat food products in the most Bay Area grocers · widest distribution first.
