the cat food aisle
San Francisco's cat food aisle is a competitive shelf with clear leaders: 59 products from 8 brands across 2 grocers. wellness owns the most shelf — 34% of SKUs, ahead of i and love and you. The shelf leans dairy-free — 24% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the cat food shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
How this market segments
the ways the cat food shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = food form (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.