Scanning the aisle…
Bay Area's cat food aisle is a fragmented shelf spread across many brands: 1,117 products from 73 brands across 20 grocers. fancy feast owns the most shelf · 27% of SKUs, ahead of wellness. Store brands hold 1%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
this aisle breaks into 4 sub-categories · open one for its own shelf report.
brands by share of the cat food shelf.
the ways the cat food shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = food form (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the cat food products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.