San Francisco · 2 grocers · Contested
the wet cat food aisle
San Francisco's wet cat food aisle is a competitive shelf with clear leaders: 53 products from 7 brands across 2 grocers. wellness owns the most shelf — 38% of SKUs, ahead of i and love and you. The shelf leans dairy-free — 25% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).
53
products
7
brands
$3.09
avg price
$2.19–$5.02
typical range
More in Cat Food
Who owns the shelf
brands by share of the wet cat food shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
25%
Gluten-Free
25%
Not vegan
25%
Seed-Oil-Free
15%
High-Protein
8%
Muscle & Performance
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.