Bay Area · 19 grocers · Fragmented
the dry cat food aisle
Bay Area's dry cat food aisle is a fragmented shelf spread across many brands: 187 products from 39 brands across 19 grocers. purina cat chow owns the most shelf · 30% of SKUs, ahead of iams. Store brands hold 2%. The shelf leans high-protein · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 69/100).
187
products
39
brands
$22.77
avg price
$0.18-$0.80 /oz
typical range
More in Cat Food
Who owns the shelf
brands by share of the dry cat food shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
89
highBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the dry cat food products in the most Bay Area grocers · widest distribution first.
I and love and you Naked Essentials Cat Kibble - Salmon + Trout
$16.999 grocers
I and love and you Naked Essentials Grain Free Cat Food With Chicken + Duck
$16.997 grocers
Purina Fancy Feast Dry Cat Food With Ocean Fish and Salmon
$4.995 grocers
Purina Cat Chow Naturals With Added Vitamins, Minerals and Nutrients Dry Cat Food, Naturals Original
$8.995 grocers
Meow Mix Original Choice Dry Cat Food
$8.995 grocers
Purina Cat Chow Indoor Dry Cat Food, Hairball + Healthy Weight
$7.994 grocers
IAMS PROACTIVE HEALTH Adult Healthy Dry Cat Food with Chicken Cat Kibble, 3.5 lb. Bag
$14.494 grocers
Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey
$14.994 grocers
Birdie & Louie Duck Meal & Herring Meal Recipe Dry Cat Food
$19.994 grocers
Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey
$4.993 grocers