Reading the shelf…
I and love and you is a premium pet food brand that focuses on natural and holistic products for dogs and cats. Founded in 2012 in Boulder, Colorado, the brand is known for its high-quality kibble and treats, which have received five-star ratings from DogFoodAdvisor.com.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
53 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are I And Love And You (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as I And Love And You · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to I And Love And You in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every I And Love And You product in stock, cheapest first.



















Bay Area grocers where neither the digital catalog nor our shelf photos show I And Love And You· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with I and love and you Chicken Me Out Pâté · its most-distributed SKU (7 doors) in Wet Cat Food, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 35% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: open farm, the honest kitchen, wellness
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying I And Love And Youthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Dog Treats, Dry Cat Food, Dry Dog Food · +1 more
open here: Dog Treats, Dry Cat Food, Wet Dog Food
open here: Dog Treats, Dry Cat Food, Dry Dog Food
open here: Dry Cat Food, Wet Cat Food, Wet Dog Food
open here: Dog Treats, Wet Cat Food
open here: Dog Treats, Wet Dog Food
open = the store meaningfully carries that category (real depth, not a token SKU) and I And Love And You sells it elsewhere but has no SKU here.