tender & true
Tender & True runs 3 products across 2 categories, stocked in a single Bay Area grocer. Its biggest footprint is cat food, at <1% of the shelf. A niche presence · Brand Power 13/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Tender & True (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Tender & True · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Tender & True product in stock, cheapest first.
Sold at
Where to find Tender & True · Bay Area
1 storefront across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Tender & True· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tender & True Cat Food, Organic, Chicken & Liver Recipe, Pate · its most-distributed SKU (1 door) in Wet Cat Food, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
