the baby food aisle
Bay Area's baby food aisle is a fragmented shelf spread across many brands: 822 products from 29 brands across 21 grocers. serenity kids owns the most shelf · 21% of SKUs, ahead of pumpkin tree. Store brands hold 2%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
Zoom in
this aisle breaks into 3 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the baby food shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the baby food products in the most Bay Area grocers · widest distribution first.
