the fermented foods aisle
Bay Area's fermented foods aisle is a fragmented shelf spread across many brands: 351 products from 48 brands across 21 grocers. wildbrine owns the most shelf · 17% of SKUs, ahead of sinto gourmet. Store brands hold 1%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 65/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the fermented foods shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the fermented foods products in the most Bay Area grocers · widest distribution first.
