the sparkling water aisle
Bay Area's sparkling water aisle is a fragmented shelf spread across many brands: 2,134 products from 114 brands across 24 grocers. lacroix owns the most shelf · 21% of SKUs, ahead of spindrift. Store brands hold 2%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 52/100).
More in Water
Who owns the shelf
brands by share of the sparkling water shelf.
How this category segments
the ways the sparkling water shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = flavor type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the sparkling water products in the most Bay Area grocers · widest distribution first.
