Reading the shelf…
Spindrift is an American beverage company known for its sparkling water and flavored sodas made with real squeezed fruit. Founded in 2010 and based in Newton, Massachusetts, Spindrift focuses on using natural ingredients sourced from family farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
75 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Spindrift (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Spindrift · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Spindrift product in stock, cheapest first.





























Bay Area grocers where neither the digital catalog nor our shelf photos show Spindrift· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Spindrift Sparkling Water Grapefruit · its most-distributed SKU (15 doors) in Sparkling Water, the biggest opening. The closest open door is Community Market CA · 2 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 44% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
62 storefronts across 21 grocers carry it · tap a pin to open the store.
already on that shelf: waterloo sparkling water, nixie
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Spindriftthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beverages, Bottled Black Tea, Bottled Green Tea · +5 more
open here: Beverages, Bottled Black Tea, Bottled Green Tea · +5 more
open here: Bottled Black Tea, Bottled Green Tea, Cream Soda · +4 more
open here: Bottled Black Tea, Bottled Green Tea, Cream Soda · +4 more
open here: Bottled Black Tea, Bottled Green Tea, Fruit Flavored Soda · +3 more
open here: Bottled Black Tea, Bottled Green Tea, Cream Soda · +3 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Spindrift sells it elsewhere but has no SKU here.