San Francisco · 3 grocers · Contested
the flavored sparkling water aisle
San Francisco's flavored sparkling water aisle is a fragmented shelf spread across many brands: 192 products from 18 brands across 3 grocers. sanzo owns the most shelf — 17% of SKUs, ahead of bawi. The shelf leans vegan — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
192
products
18
brands
$6.73
avg price
$1.29–$14.85
typical range
More in Water
Who owns the shelf
brands by share of the flavored sparkling water shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
20%
Gluten-Free
19%
Dairy-Free
19%
Seed-Oil-Free
19%
Weight Management
15%
Low calorie
9%
Low sugar
4%
Organic
1%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
63
medBrand competition
how many brands compete
89
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.