Reading the shelf…
Fever-tree Premium Club Soda runs 1 product across 1 category, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is sparkling water, at <1% of the shelf. A niche presence · Brand Power 19/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Fever-tree Premium Club Soda (full bar = 100% of the shelf), grouped by department.
closest to Fever-tree Premium Club Soda in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Fever-tree Premium Club Soda product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Fever-tree Premium Club Soda· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fever-Tree Premium Club Soda Premium Natural Mixers Club Soda · its most-distributed SKU (11 doors) in Sparkling Water, the biggest opening. The closest open door is Bi-Rite Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 89% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
29 storefronts across 11 grocers carry it · tap a pin to open the store.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.