Reading the shelf…
Sanzo is an American beverage brand that specializes in Asian-inspired sparkling waters, founded in 2019 by Filipino-American Sandro Roco. The brand is committed to using real fruit for flavoring, without added sugars or artificial ingredients, offering a range of authentic flavors like lychee, calamansi, and yuzu with ginger.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sanzo (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sanzo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sanzo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Sanzo product in stock, cheapest first.










Bay Area grocers where neither the digital catalog nor our shelf photos show Sanzo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sanzo Lychee Tropical Berry Flavored Sparkling Water · its most-distributed SKU (15 doors) in Sparkling Water, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
42 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: lacroix, san pellegrino, spindrift
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Sanzothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beverages
open here: Beverages
open = the store meaningfully carries that category (real depth, not a token SKU) and Sanzo sells it elsewhere but has no SKU here.