aisle
all markets›Canned Seafood
San Francisco · 3 grocers · Fragmented

the canned seafood aisle

San Francisco's canned seafood aisle is a fragmented shelf spread across many brands: 170 products from 28 brands across 3 grocers. fishwife owns the most shelf — 19% of SKUs, ahead of wild planet. The shelf leans gluten-free — 48% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 62/100).

170
products
28
brands
$10.73
avg price
$2.79–$22.46
typical range

Zoom in

this aisle breaks into 9 sub-categories — open one for its own shelf report.

Canned Tuna · 34Canned Sardines · 13Canned Anchovies · 13Other Canned Seafood · 10Canned Salmon · 4Canned Oysters · 3Canned Herring · 3Canned Mackerel · 2Canned Clams · 2

Who owns the shelf

brands by share of the canned seafood shelf.

fishwife
19% of shelf32 SKUs
wild planet
12% of shelf21 SKUs
patagonia provisions
10% of shelf17 SKUs
mmatiz
8% of shelf14 SKUs
cconservas ortiz
7% of shelf12 SKUs
aagostino recca
4% of shelf7 SKUs
cadia
4% of shelf6 SKUs
ssafe catch
4% of shelf6 SKUs
ttalatta
3% of shelf5 SKUs
ssustainable seas
2% of shelf4 SKUs
eekone
2% of shelf4 SKUs
ttonnino
2% of shelf4 SKUs
ggenova
2% of shelf4 SKUs
mminnow
2% of shelf3 SKUs
ccrown prince
2% of shelf3 SKUs
aamerican tuna
2% of shelf3 SKUs
ggüeyu mar
2% of shelf3 SKUs
bbar harbor
2% of shelf3 SKUs
bblue hill bay
1% of shelf2 SKUs
ccole’s
1% of shelf2 SKUs
ggeisha
1% of shelf2 SKUs
iisland trollers
1% of shelf2 SKUs
lles mouettes d’arvor
1% of shelf2 SKUs
rustichella d'abruzzo
1% of shelf2 SKUs
sstarkist
1% of shelf2 SKUs
ssiesta
1% of shelf1 SKU
ppole & line
1% of shelf1 SKU
jjose gourmet
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
48%
Dairy-Free
48%
Low sugar
9%
High-Protein
8%
Not vegan
8%
Seed-Oil-Free
8%
Keto-friendly
5%
Minimally Processed
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)showing the 24 biggest of 27 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

79
high
Brand competition
how many brands compete
87
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →