all marketsFrozen Fruits
San Francisco · 3 grocers · Contested

the frozen fruits aisle

San Francisco's frozen fruits aisle is a competitive shelf with clear leaders: 16 products from 5 brands across 3 grocers. woodstock owns the most shelf — 38% of SKUs, ahead of cadia. The shelf leans vegan — 50% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

16
products
5
brands
$8.26
avg price
$3.89–$17.62
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the frozen fruits shelf.

woodstock
38% of shelf6 SKUs
cadia
25% of shelf4 SKUs
cascadian farm
13% of shelf2 SKUs
earthbound farm
13% of shelf2 SKUs
stahlbush island farms
13% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
50%
Gluten-Free
50%
Vegetarian
50%
Dairy-Free
50%
Organic
44%
Seed-Oil-Free
25%
High fiber
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
84
high
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →