Which canned peppers brand owns the most shelf in San Francisco?

tuttocalabria, with 23% of the shelf across 11 brands total.

How is the canned peppers shelf positioned in San Francisco?

13% of products lead with "Vegan", followed by Gluten-Free (10%). Store brands hold 3% of the shelf.

Is there whitespace for a new canned peppers brand in San Francisco?

Contested — opportunity scores 61/100 across 11 brands and 3 grocers.

aislewho's winning the shelf

all markets›Canned Peppers

San Francisco · 3 grocers · Contested

the canned peppers aisle

San Francisco's canned peppers aisle is a fragmented shelf spread across many brands: 39 products from 11 brands across 3 grocers. tuttocalabria owns the most shelf — 23% of SKUs, ahead of embasa. Store brands hold 3%. The shelf leans vegan — 13% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).

products

brands

$7.14

avg price

$2.29–$14.19

typical range

Zoom in

this aisle breaks into 7 sub-categories — open one for its own shelf report.

Canned Jalapenos · 6 Canned Peppers · 4 Canned Cherry Peppers · 3 Canned Chili Peppers · 3 Canned Banana Peppers · 3 Canned Green Chiles · 2 Canned Chipotle Peppers · 1

Who owns the shelf

brands by share of the canned peppers shelf.

23% of shelf9 SKUs

18% of shelf7 SKUs

15% of shelf6 SKUs

10% of shelf4 SKUs

10% of shelf4 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan

13%

Gluten-Free

10%

Dairy-Free

Low calorie

Organic

Seed-Oil-Free

Weight Management

Plant-Based

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →