Bay Area · 24 grocers · Fragmented❄️ heat 0 · COOL
the pastries aisle
Bay Area's pastries aisle is a fragmented shelf spread across many brands: 338 products from 97 brands across 24 grocers. Store brands hold 10%. The shelf leans heart health · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 55/100).
338
products
97
brands
$7.62
avg price
$0.99-$14.27
typical range
Zoom in
this aisle breaks into 11 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the pastries shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)13 omitted (no ct size)3 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 10% · scores 0-100.
Top products
the pastries products in the most Bay Area grocers · widest distribution first.
Sugar Bowl Bakery Madeleines
$6.9911 grocers
Pasquier Brioche Butter Croissant
$6.496 grocers
Entenmann's Classic, 8 ct, Glazed Buttermilk, Donuts, Kosher, Classic Doughnuts, 14.5 oz
$5.995 grocers
Pasquier Brioche Chocolate Croissants
$6.595 grocers
St Pierre 6 ct, Butter, Brioche Waffles, Belgian Waffles, 10.6 oz
$8.895 grocers
Oakrun Farm Bakery Crumpets, Plain
$3.494 grocers
Delite Bakery Crumpets
$4.394 grocers
Truestone Chocolate Donut Holes
$5.594 grocers
Two Bite Cinnamon Rolls
$5.694 grocers
La Boulangerie Croissant Toast
$8.994 grocers
