Bay Area · 13 grocers · Greenfield
the cooking oils & fats aisle
Bay Area's cooking oils & fats aisle is a fragmented shelf spread across many brands: 23 products from 12 brands across 13 grocers. molten tallow owns the most shelf · 29% of SKUs, ahead of armour star. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
23
products
12
brands
$18.66
avg price
$0.30-$2.32 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cooking oils & fats shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
6 omitted (no image)All stores combined.
Market structure
49
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cooking oils & fats products in the most Bay Area grocers · widest distribution first.
EPIC Beef Tallow, Grass-Fed, Keto Friendly, Whole30
$16.095 grocers
Armour Star Lard
$4.793 grocers
Molten Tallow Orignial Beef Tallow
$22.193 grocers
Rougie Duck Fat
$20.992 grocers
Armour Lard Tub
$4.291 grocer
no image
Free Graze Pure Beef Tallow
$14.991 grocer
no image
Becker Lane Organic Pork Lard
$16.591 grocer
no image
Harris Ranch Pure Beef Tallow
$18.191 grocer
no image
Fat Brothers Garlic Beef Tallow
$18.891 grocer
no image
Stemple Creek Pasture Raised Pork Lard
$20.091 grocer