aisle
all markets›Snacks
San Francisco · 4 grocers · Fragmented

the snacks aisle

San Francisco's snacks aisle is a fragmented shelf spread across many brands: 177 products from 60 brands across 4 grocers. happy baby organics owns the most shelf — 9% of SKUs, ahead of that’s it. Store brands hold 2%. The shelf leans gluten-free — 27% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 54/100).

177
products
60
brands
$7.55
avg price
$1.99–$14.16
typical range

Zoom in

this aisle breaks into 15 sub-categories — open one for its own shelf report.

Other Snacks · 20Snack Bites · 16Baby Snacks · 14Mochi · 13Fruit Chips · 13Trail Mix · 12Fruit Bars · 9Squeeze Snack Pouches · 8Mixed Dry Snacks · 7Frozen Pizza Snacks · 5Snack Packs · 5Other Frozen Snacks · 4Dried Breadsticks · 1Nut Clusters · 1Frozen Onion Rings · 1

Who owns the shelf

brands by share of the snacks shelf.

happy baby organics
9% of shelf15 SKUs
tthat’s it
6% of shelf10 SKUs
oolli salumeria
3% of shelf6 SKUs
sun tropics
3% of shelf6 SKUs
mmy/mochi ice cream
3% of shelf6 SKUs
mmargot's morsels
3% of shelf5 SKUs
mmitica
3% of shelf5 SKUs
eestrellita's snacks
3% of shelf5 SKUs
sunridge farms
3% of shelf5 SKUs
ssweety
3% of shelf5 SKUs
annie's
3% of shelf5 SKUs
bbobo's
3% of shelf5 SKUs
jjoyfull bakery
3% of shelf5 SKUs
earth's best
3% of shelf5 SKUs
hummingbird
2% of shelf4 SKUs
oonce upon a farm
2% of shelf4 SKUs
hhoney smoked fish co.
2% of shelf3 SKUs
bbreakin snacks
2% of shelf3 SKUs
ffloura
2% of shelf3 SKUs
amy's kitchen
2% of shelf3 SKUs
bubbies
2% of shelf3 SKUs
iinka crops
2% of shelf3 SKUs
gus'sPL
2% of shelf3 SKUs
bbiena
2% of shelf3 SKUs
ffrito-lay natuchips
1% of shelf2 SKUs
ssaffron road
1% of shelf2 SKUs
serenity kids
1% of shelf2 SKUs
alexia
1% of shelf2 SKUs
eella's flats all seed savory crisps,
1% of shelf2 SKUs
lloloyum
1% of shelf2 SKUs
nnoka
1% of shelf2 SKUs
navitas organics
1% of shelf2 SKUs
mmochidoki
1% of shelf2 SKUs
iindianlife
1% of shelf2 SKUs
mmamma chia
1% of shelf2 SKUs
mmanhattan fruit market
1% of shelf2 SKUs
sstellar
1% of shelf1 SKU
bbare
1% of shelf1 SKU
bbear fruit snacks
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
27%
Plant-Based
24%
Vegetarian
23%
Organic
17%
Low sugar
12%
Seed-Oil-Free
12%
Vegan
11%
Dairy-Free
11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)4 omitted (no oz size)showing the 24 biggest of 35 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

96
high
Brand competition
how many brands compete
84
high
Variety of offers
how differentiated the shelf is
3
low
Top-brand grip
how much a few brands dominate
54
med
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →