all marketsSnacksMixed Dry Snacks
San Francisco · 4 grocers · Contested

the mixed dry snacks aisle

San Francisco's mixed dry snacks aisle is a fragmented shelf spread across many brands: 9 products from 6 brands across 4 grocers. indianlife owns the most shelf — 22% of SKUs, ahead of loloyum. The shelf leans dairy-free — 11% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

9
products
6
brands
$8.26
avg price
$4.69–$13.89
typical range

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Who owns the shelf

brands by share of the mixed dry snacks shelf.

iindianlife
22% of shelf2 SKUs
lloloyum
22% of shelf2 SKUs
mmitica
22% of shelf2 SKUs
annie's
11% of shelf1 SKU
ddaily crunch snacks
11% of shelf1 SKU
mmunchies
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
11%
Gluten-Free
11%
Heart Health
11%
Low sugar
11%
Minimally Processed
11%
Organic
11%
Plant-Based
11%
Vegan
11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
69
high
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →