Bay Area · 20 grocers · Fragmented🌡️ heat 35 · WARM
the mixed dry snacks aisle
Bay Area's mixed dry snacks aisle is a fragmented shelf spread across many brands: 165 products from 29 brands across 20 grocers. chex mix owns the most shelf · 18% of SKUs, ahead of indianlife. Store brands hold 1%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
165
products
29
brands
$7.46
avg price
$0.06-$2.27 /oz
typical range
More in Snacks
Who owns the shelf
brands by share of the mixed dry snacks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
80
highBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the mixed dry snacks products in the most Bay Area grocers · widest distribution first.
Indianlife Snacks Hot Punjabi Mix
$4.998 grocers
Indianlife Snacks Dal Mix
$4.998 grocers
Chex Mix Traditional Original Recipe Snack Mix
$2.997 grocers
LoloYum Snack Mix, Furikake Seaweed, Japanese Seven Spice
$5.597 grocers
Annie's Cheddar Snack Mix With Assorted Crackers and Pretzels
$6.797 grocers
Annie's Organic Assorted Crackers and Pretzels Snack Mix
$6.795 grocers
Catalina Crunch Traditional Keto Snack Mix
$7.495 grocers
Chex Mix Cheddar Snack Mix
$2.994 grocers
Purely Sprouted Sweet & Salty Sprouted Snack Mix
$4.994 grocers
Marimix Crunch-Baked Snackmix, Hatch Chile Lime
$7.794 grocers
