Scanning the aisle…
Bay Area's squeeze snack pouches aisle is a fragmented shelf spread across many brands: 148 products from 16 brands across 17 grocers. once upon a farm owns the most shelf · 33% of SKUs, ahead of mamma chia. Store brands hold 1%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 67/100).
brands by share of the squeeze snack pouches shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the squeeze snack pouches products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.