Scanning the aisle…
Bay Area's frozen onion rings aisle is a niche shelf with only a handful of brands: 18 products from 4 brands across 14 grocers. Store brands hold 6%. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 53/100).
brands by share of the frozen onion rings shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 6% · scores 0-100.
the frozen onion rings products in the most Bay Area grocers · widest distribution first.




