Bay Area · 9 grocers · Niche🌡️ heat 35 · WARM
the frozen pretzels aisle
Bay Area's frozen pretzels aisle is a niche shelf with only a handful of brands: 14 products from 4 brands across 9 grocers. superpretzel® owns the most shelf · 54% of SKUs, ahead of eastern standard provisions. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 71/100).
14
products
4
brands
$7.74
avg price
$3.99-$13.85
typical range
More in Snacks
Who owns the shelf
brands by share of the frozen pretzels shelf.
Market structure
20
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen pretzels products in the most Bay Area grocers · widest distribution first.
SUPERPRETZEL® Original Soft Pretzels
$3.995 grocers
Eastern Standard Provisions Pretzels, Artisanal, Signature Soft, Three Cheese Classic
$10.693 grocers
Auntie Anne's® Classic Soft Pretzels
$5.692 grocers
Katz Soft Pretzel Nuggets
$3.991 grocer
SUPERPRETZEL Soft Pretzel Bites
$5.891 grocer
SUPERPRETZEL Protein Soft Pretzels
$7.991 grocer
Eastern Standard Provisions Pretzels, Soft, Artisanal, Turnbuckle
$10.591 grocer