Bay Area · 22 grocers · Fragmented🌡️ heat 35 · WARM
the snack bites aisle
Bay Area's snack bites aisle is a fragmented shelf spread across many brands: 210 products from 48 brands across 22 grocers. margot's morsels owns the most shelf · 22% of SKUs, ahead of sun tropics. The shelf leans vegetarian · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
210
products
48
brands
$8.41
avg price
$0.83-$3.63 /oz
typical range
More in Snacks
Who owns the shelf
brands by share of the snack bites shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)9 omitted (no oz size)All stores combined.
Market structure
93
highBrand competition
how many brands compete
83
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the snack bites products in the most Bay Area grocers · widest distribution first.
Navitas Organics Superfood+ Cacao Goji BITES
$11.699 grocers
MadeGood Strawberry Granola Minis
$4.997 grocers
Margot's Morsels Killer Garlic Sourdough Snack Bites
$8.797 grocers
Navitas Organics Superfood+ Blueberry Hemp BITES
$11.697 grocers
Barnana Dipped Banana Bites, Peanut Butter
$4.796 grocers
Sun Tropics Sea Salt Mochi Snack Bites
$3.395 grocers
The GFB Dark Chocolate Coconut Bites
$4.295 grocers
Sun Tropics Mochi Crunch, Tamari Teriyaki
$4.295 grocers
Bobo's Oat Bites, Stuff'd, Peanut Butter & Jelly
$5.395 grocers
The GFB Dark Chocolate Peanut Butter Bites
$5.895 grocers
