Bay Area · 18 grocers · Leader-led🌡️ heat 35 · WARM
the mochi aisle
Bay Area's mochi aisle is a competitive shelf with clear leaders: 145 products from 8 brands across 18 grocers. bubbies owns the most shelf · 53% of SKUs, ahead of my/mochi. The shelf leans gluten-free · 6% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 70/100).
145
products
8
brands
$7.14
avg price
$0.63-$1.99 /oz
typical range
More in Snacks
Who owns the shelf
brands by share of the mochi shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the mochi products in the most Bay Area grocers · widest distribution first.
Bubbies Red, Ripe Strawberry Mochi
$6.598 grocers
My/Mochi Ice Cream Strawberry
$5.697 grocers
Bubbies Mochi, Matcha Green Tea
$6.597 grocers
Bubbies Mochi, Passion Fruit, Super Premium
$6.996 grocers
My/Mochi Ice Cream Sweet Mango
$5.695 grocers
My/Mochi Ice Cream Green Tea
$5.695 grocers
Bubbies Mochi, Alphonso Mango
$6.995 grocers
Bubbies Mochi Ice Cream - Individually Wrapped Passion Fruit
$1.694 grocers
Bubbies Hawaii Ube Mochi 6 Pack
$6.994 grocers
Bubbies Hawaii Mochi Ice Cream - Individually Wrapped Ube
$1.693 grocers
