Scanning the aisle…
Bay Area's frozen pizza snacks aisle is a fragmented shelf spread across many brands: 97 products from 15 brands across 16 grocers. totino's owns the most shelf · 46% of SKUs, ahead of bagel bites. Store brands hold 2%. The shelf leans low sugar · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
brands by share of the frozen pizza snacks shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 2% · scores 0-100.
the frozen pizza snacks products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.