Scanning the aisle…
Bay Area's other snacks aisle is a fragmented shelf spread across many brands: 374 products from 103 brands across 24 grocers. biena owns the most shelf · 21% of SKUs, ahead of ashapops. Store brands hold 3%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 53/100).
brands by share of the other snacks shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 3% · scores 0-100.
the other snacks products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.